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Managing Cybersecurity and Privacy Risks in the Event and Meetings Industry: Protecting Your Business, Your Events, and Your Clients

PhD in Management graduate students in seminar class and studying, Pamplin College of Business.

With the prevalence of information technology and an ever-increasing amount of data, one of the most significant challenges that today’s meeting and event professionals face is data security and privacy. Just as the amount of data has increased, so has the responsibly to keep this data safe. If you do everything right and you still get hacked, what is your liability? What type of insurance is needed and, most importantly, how well prepared are you to perform damage control in the event of a data breach?

Keeping your attendees, clients, and staff safe and secure in the virtual world is paramount. Cybersecurity experts will focus on what the event professional needs to know as far as what can happen, whose responsibility it is, and how to mitigate risk and exposure.

Format

Mix of interactive presentations, invited speakers, and case studies.

Topic Areas

  • Cybersecurity resource planning, execution and oversight
  • GDPR and other regulations
  • Breaches happen. What do you do when it happens to you?
  • Understand how to support a basic cybersecurity SWOT assessment for your event
  • Be aware of potential Internal and External Threats
  • Cybersecurity implications and best practices
  • Security and the Internet of Things and how that might impact your event
  • Questions to ask your event app developer to protect your event and your company

Benefits of Attending

  • Understand areas of concern in cybersecurity for your event, how breaches happen, and how you can support your tech team to prevent them
  • Become aware of privacy concerns, laws, and the event professional’s responsibility
  • Understand liability for the planner, the client, and the venue
  • Analyze existing cases of cyber breaches to determine how to support the implementation of lessons learned in your own organization

Facilitators

Location

Virginia Tech Executive Briefing Center, Arlington, VA

Target Audience

Mid- to senior-level meeting and event professionals seeking to understand the specific aspects of integrated security, cybersecurity, data management, and privacy so that they can better support and direct their internal or external partners in maintaining the security of their data, their clients and their events. This course is specifically geared towards arming event professionals with the tools they need to ask the right questions, understand their responsibilities and serve their clients better. 

Fee per Participant

$695; Includes all instruction, course materials, parking, and a networking lunch. Space is limited.

Group discounts are available for organizations sending three or more participants. Please contact Briana Blanchard, Continuing and Professional Education, for more information at bnblanch@vt.edu or 571-858-3304.

Certification

Participants earn .6 CEU and/or 6 CPEs for this course.