Journal of Marketing’s Post

I will soon post a blog explaining the results of these studies!

Lovely research on my reading list! Especially curious about the word-of-machine concept. And it is so rarely that we talk about the hedonic aspect in B2B. At least as an exercise in style we should. 

Science-driven enterprises need to present clear, consistent messages about the complex products they offer. This blog reviews best practices for various multi-channel marketing tools. https://lnkd.in/de7zz-qT #cobalt_comms #art #science #understanding #blog #scicomms #sciencecomms #knowledgeispower

Calling All Creative Pros in Graphic Communications! 📢 Be part of groundbreaking research shaping the future of #GraphicCommunications and #CreativeIndustries! Are you working in #DigitalMarketing, #ContentCreation, or #CreativeOperations? Your voice matters! We're exploring the powerful intersection of #GenerativeAI and #DigitalAssetManagement (DAM), and we need insights from professionals like you. Why Participate?   Share your experiences, perspectives, and challenges with DAM and AI.  Help uncover the ethical, equity, diversity, and inclusion aspects of managing digital assets. Shape the future of creativity and innovation in our industry. This isn’t just research—it’s a chance to influence how transformative technologies will impact our field. The study is backed by @thecreativeschool, funded through the 2024 General Seed Grant. Let’s navigate the future of our industry together! Ready to share your insights? Add your insight to this survey: https://lnkd.in/ejsq5TQt Or book an interview appointment with the research team via: https://lnkd.in/ewfTst6G If you have any questions about this research, please feel free to contact Reem El Asaleh, PhD

Your skills and experience can help with input into research about generative AI and digital asset management! If your interests or work are in this area, you should follow this link for more information. #GraphicCommunications #CreativeIndustries #DigitalMarketing #ContentCreation #CreativeOperations #GenerativeAI #DigitalAssetManagement

Master Your Market Positioning: Positioning is everything. Discover your unique market position with a tailored strategy from Glenn. 👇Book Your Free Consultation @glenn_thegodfather https://lnkd.in/e4VrU3Up Glenn Torres | The Godfather of Marketing "Your Success Is My Biggest Commission" - GT Text My AI - +1 239-744-5729

Master Your Market Positioning: Positioning is everything. Discover your unique market position with a tailored strategy from Glenn. 👇Book Your Free Consultation @glenn_thegodfather https://lnkd.in/eNBKpgrw Glenn Torres | The Godfather of Marketing "Your Success Is My Biggest Commission" - GT Text My AI - +1 239-744-5729

Dive into the world of quantum computing and its potential application in data science! Have you considered how quantum computing could revolutionize the way we process and analyze massive datasets? Embracing the nuances of quantum algorithms could not only enhance your data processing speed but also unlock insights that classical computing simply cannot achieve. As you explore this intersection, think about how you can leverage these advancements to solve complex problems in your field, setting yourself apart as a pioneer in the data science community. #DataScience #MachineLearning #DeepLearning #ArtificialIntelligence #AI #BigData #Analytics Simplify your marketing with automated content creation, scheduling, and AI-driven brand voice management! - https://lnkd.in/e7uCmRXs

I am pleased to share Marketing Science Institute's proposed 2024 Research Priorities. A handy guide to identifying potential areas of #marketing #research for researchers and managers. Four broad priority topics will guide MSI research activities and programming over the next year: 1. Marketing Analytics – AI, Models, Measurement, and Communication. 2. Consumer Experiences – Changing Expectations, Customer Journeys, and Technology.  3. Stakeholders – Holistic Stakeholders, Navigating Organizations, Education, and Communication.  4. Innovation – New Technologies, Research & Development, and Organizational Development. Find out more 👇