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Matt Arden

Matt wants you to know that George Michael was host of “The Sports Machine” and not just the singer of “Faith,” though he thinks both were equally talented. Growing up all Matt wanted to do was work in sports, so when he was able to secure an internship at “The George Michael Sports Machine” during his junior year at Virginia Tech, his entire world changed. That’s when he realized that storytelling, not scores, are at the heart of all good sports content. That's how he's built his career from Turner Sports to the NBA (and all the cool places in between). Today he is Head of Content & Media for the NBA 2K League where he leads the creative direction of all NBA 2K League, overseeing the development and execution of the league’s content strategy, broadcasts, creative, and distribution across all platforms.