Coca-Cola social media campaign
March 6, 2017
Students pose in front of a mural on the Drillfield designed for the launch of a student-led social media campaign on how Coca-Cola can be incorporated into the best Virginia Tech moments. The campaign, #HokiesTasteTheFeeling, was launched on the Drillfield in February by marketing seniors Kasey Chau, of Alexandria, Virginia, and Kasey Casella, of McLean, Virginia. The students pitched their winning campaign in the second annual “Barracuda Bowl,” a student competition focused on bringing together Virginia Tech and Coca-Cola brands through social media.