Pamplin Alum Wins Clio Award
December 6, 2018
The Pamplin College of Business is proud to announce that alumnus, Bernie Thrasher ‘12, recently received a Grand Key Art Award at the 2018 Clio Awards, an international awards program recognizing outstanding creative work in the fields of advertising, sports, entertainment, fashion, music and healthcare.
Thrasher graduated from Virginia Tech in 2012 with a dual degree in marketing and business management. During his time at Virginia Tech, Thrasher ran the university television station, VTTV, and is currently continuing his career in the entertainment industry. His work as an editor on the Deadpool 2 Home Entertainment campaign helped his team to earn the Clio Award.
Since its founding in 1971, Clio Entertainment has annually recognized exceptional film marketing media through a highly competitive, jury-style judging process. Upon reviewing the entries, the jurors choose to award Gold, Silver or Bronze statues and Shortlist honors to deserving work. Less than 5 percent of entries receive a statue, and less than 1 percent receive the Gold statue. From the selected Gold statue winners, the jurors may choose to award the highest distinction, the Grand Clio, to one deserving entry.
Thrasher was thrilled about earning the Grand distinction, however, he did not need the recognition to realize how rewarding the experience was.
“There was so much that was really cool about the ‘Deadpool 2’ campaign. For starters, it's a movie that I love, and in the world of entertainment you don't always get the chance to work on projects where you really like the content,” said Thrasher. “Secondly, it's a ‘Deadpool’ campaign. They're typically known for really wanting to push the boundaries with their marketing, so it's nice to be given the green light to really go nuts with creative ideas.”
The Pamplin Marketing Department is humbled to have helped build Thrasher’s marketing foundation and is eager to see what the future holds for this successful alumnus.
“Bernie Thrasher was an incredible student who continues to soar,” said Donna Wertalik, Director of Marketing and Thrasher’s former professor. “From his college days of working at VTTV and internship experiences, Bernie is a driven, diligent, determined Hokie. I am so proud of all of his accomplishments.”
In addition to Thrasher’s personal interest in the content, he also emphasized the importance of collaboration and the team effort that went into the project.
“The whole process was highly collaborative, meaning that I had producers internally helping me as well as the clients at Fox also giving input throughout the process… It meant a lot to me that I got to win this award as part of a team. I knew that the campaign we put together was so strong that I just took intrinsic value from knowing that we did an amazing job on a campaign that demanded great creative,” explained Thrasher.
Thrasher’s advice to current VT students is to seek out networking opportunities as soon as possible, find an industry you respect and approach new opportunities with enthusiasm and curiosity.