PRISM Adds New Client, The Virginian
August 24, 2018
BLACKSBURG, VA – PRISM, Pamplin’s next generation marketing firm, announced a new client, The Virginian. PRISM is teaming up with Kindler Studios to execute social media campaigns for The Virginian, which PRISM will implement in the Fall of 2018.
Set deep within the Virginia Highlands, The Virginian is a luxury private residential golf and lifestyle community, with a deep heritage located in Bristol, Virginia. Its quiet country living perfectly frames an immaculate Tom Fazio-designed golf course that has won numerous accolades and hosted numerous championships, including a USGA championship. The Virginian has been named one of the Top 100 Golf Communities in America by several national publications. It offers an unparalleled culinary and wine program, with 3 signature restaurants on property, a Swim, Racquet & Fitness Club, outdoor activities, and an award-winning golf course.
On behalf of Kindler Studios and The Virginian, Kindler Studios Co-Founder, Tariq Zaidi said, “We are truly excited to partner with PRISM, and its cutting edge program, as we strive to provide the best creative and marketing campaigns, commensurate with the premiere quality and standards that The Virginian has provided to its members over the last 25 years. Through our partnership with PRISM, we are confident that we can exceed those high expectations and continue to raise the bar, showcasing the incredible golf and lifestyle amenities that only The Virginian can provide.
PRISM will execute social media campaigns for The Virginian through the management and overall content creation of the brand’s Instagram, Facebook, and Twitter channels as well as email marketing. The award-winning organization will create a strong social media presence for The Virginian by utilizing innovative digital marketing strategies including community management, content creation, social media scheduling, and email marketing.
“I am thrilled at the opportunity Prism has been given to work with Kindler Studios and The Virginian team. This continues to showcase our focus on real world clients and driving true ROI.” - Donna Wertalik, Director of Marketing for the Pamplin College of Business and PRISM faculty founder and advisor.
PRISM, in partnership with Kindler Studios, will strengthen the digital presence of The Virginian with a team of PRISM members including an account manager, graphic designers, social media strategists, and copywriters to provide support and expertise. The team will be led by Donna Wertalik, and PRISM Chief Marketing Officers, Amanda Tinkleman and Darius Boles, along with PRISMites Alana Clark and Leah Hendershot.
This team of social media experts will monitor and manage the channels’ success by establishing key performance indicators for the campaign activation, creative design, social media strategy, and data analytical insights. Each category will be assessed to track the overall success of the campaign.
PRISM will use their efforts to improve the brand’s social media presence and develop a long-term partnership between Kindler Studios and the Virginia Tech ecosystem through the successful execution of this social media campaign for The Virginian.
To see more from PRISM and stay updated on their work, follow their social channels.
PRISM is an interdisciplinary faculty led, student run marketing firm, run by the next generation of creatives,strategists, analysts, and marketing mavens. The organization’s members comprise of a variety of majors with diverse talents that help create PRISM’s unique work. As student advertisers, they have a deep understanding of the ever-changing digital landscape and have a close eye on the latest trends.