PRISM Adds New Client, Smithfield
September 12, 2018
BLACKSBURG, VA – PRISM, Pamplin’s next generation marketing firm, announced a new client, Smithfield. PRISM is teaming up with Smithfield to promote their brand on the Virginia Tech campus during the Hokie Football and Basketball Seasons. These campaigns will be implemented by PRISMites in the Fall of 2018 and Spring 2018.
The Smithfield brand is part of Smithfield Foods, a $15 billion global food company who proudly boasts the title of “world’s largest pork processor and hog producer”. In the United States, the company is also the leader in numerous packaged meats categories. Other notable brands within their portfolio include Eckrich® and Nathan’s Famous®.
PRISM will assist in promoting brand awareness and increasing the company’s digital footprint in addition to Smithfield’s current sponsorship with IMG and Virginia Tech. The award-winning organization will create a strong digital presence for Smithfield by utilizing creative multimedia marketing strategies including social media marketing, print articles, and interactive activities and events.
“We look forward to extending our partnership at Virginia Tech beyond sports and into the School of Business,” said Katie Simmons, Smithfield Associate Brand Manager. “Our strategic partnership with PRISM allows us to work directly with students who can keep us in tune with the pulse on campus. We are excited to have their input and fresh ideas as we grow our presence on campus.”
PRISM will strengthen the digital profile of Smithfield on the Virginia Tech campus with a team of PRISMites including an account manager, graphic designers, social media strategists, and copywriters to provide support and marketing expertise. PRISM’s Chief Marketing Officers Amanda Tinkleman and Darius Boles will lead and oversee the strategy development and implementation, Maggie Vaughan will act as account manager, and Hanna Kron will support the account along with the guidance of Donna Wertalik, Director of Marketing for the Pamplin College of Business and PRISM faculty founder and advisor.
"The Smithfield Partnership represents a fantastic opportunity for PRISM to work with a local company that operates internationally as well,” said Donna Wertalik. “This only reconfirms the caliber of the PRISM organization and the strength and knowledge of our amazing VT Pamplin students. We are honored to have the chance to work with Smithfield and provide unique digital experiences for our campus and the brand."
The team will establish key performance indicators for the campaign activation, creative design, social media strategy, and data analytical insights. Each category will be assessed and monitored to track overall success of the campaign. PRISM will use their efforts to create brand awareness for Smithfield and increase the brand’s exposure during the Virginia Tech Football and Basketball Season.
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PRISM is an interdisciplinary marketing firm, run by the next generation of creatives, strategists, analysts, and marketing mavens. The organization’s members comprise of a variety of majors with diverse talents that help create PRISM’s unique work. As student advertisers, they have a deep understanding of the ever-changing digital landscape and have a close eye on the latest trends.