Event & Experience Management (EEMG)
Major Overview
The Event and Experience Management (EEMG) major focuses on the planning, design, and management of events and experiences across various sectors including conferences, weddings, sporting and entertainment events, and corporate experiences. The curriculum blends hospitality fundamentals with advanced event-specific skills to prepare students for positions within one of the fastest-growing segments of the hospitality industry.
Major Course Topics & Skills
- Hospitality Sales, Design Appreciation, Social, Cultural, Sport, Entertainment, Corporate, and Government Event Planning, Hospitality Law, and Financial Management
Experiential Opportunities
- Ignite Event Excellence: The EEMG Innovation Showcase
- Student Orgs: Club Management Association of America (CMAA), Eta Sigma Delta, Hospitality Management Association (HMA), Meeting Planners International (MPI), Theme Park Management Association (TPMA)
- Assist with planning and execution of bi-annual HTM Advisory Board meeting and dinner
Early Career Roles
- Event Coordinator
- Meeting & Convention Planner
- Venue/Facility Manager
- Wedding Planner