90%*
EMPLOYMENT RATE
Marketing Management (MKTG)
Major Overview
The Marketing Management (MKTG) major helps students develop expertise in consumer insights, analytics, branding, digital engagement, strategy, and research to design and communicate effective marketing solutions across various channels.
Major Course Topics & Skills
- Digital Marketing Strategy, Artificial Intelligence (AI) in Marketing, Consumer Behavior, Advertising, and Marketing Analytics
$50K*
MEDIAN STARTING SALARY
*Data based on Class of 2025 First Destination Survey, students seeking employment.
Experiential Opportunities
- American Advertising Federation at Virginia Tech (AAF)
- American Marketing Association (AMA)
- Marketing Student Advisory Board (MSAB)
- PRISM
Early Career Roles
- Account Coordinator
- Digital Marketing Analyst
- Marketing and Comms Specialist
- Marketing Associate
- Marketing Coordinator
- Marketing Strategy Associate