Professional Sales in Marketing (PSLM)
Major Overview
The Professional Sales in Marketing (PSLM) major is designed to equip students with the necessary knowledge and skills for a successful career in professional sales. The curriculum covers essential topics such as relationship marketing, the professional sales process, negotiation, and how technology aids in the selling process.
Major Course Topics & Skills
- Professional Selling, Sales Technology, Sales Force Management, Marketing Analytics, and Artificial Intelligence (AI) in Marketing
Experiential Opportunities
- American Advertising Federation at Virginia Tech (AAF)
- American Marketing Association (AMA)
- Marketing Student Advisory Board (MSAB)
- PRISM
Early Career Roles
- Account Manager
- Business Development Rep.
- Sales Analyst
- Sales Associate/Rep.