Luke Williams

Luke Williams is the Associate Director of Digital Marketing & Media for the Office of Graduate & Executive Education in the Pamplin College of Business. Williams holds a bachelor's degree in music and a master's degree in communication, both from Virginia Tech.

Williams began his career at Virginia Tech in 2020, leading digital and print marketing for Housing and Residence Life before joining Pamplin's Center for Business Analytics in 2022. During his tenure leading graduate enrollment marketing, average social media impressions increased 173%, total web traffic climbed 106%, and submitted MSBA-BA applications doubled, contributing to a 90% increase in enrolled students. Among his proudest contributions was establishing Day for Data, an annual symposium that draws 300+ attendees from academia, industry, and government. Now in its fifth year, it has become one of the region's premier academic gatherings for analytics thought leadership.

In his current role, Williams leads integrated marketing across Pamplin's full graduate business portfolio, including the MBA, MIT, MSBA-BA, MSBA-HTM, and executive education programs. He oversees brand strategy, digital campaigns, web content, paid media, and enrollment marketing, with a focus on connecting prospective students to the invaluable educational opportunities waiting for them at Pamplin. 

Williams is a lifelong New River Valley resident and a 2024 recipient of the Montgomery County Chamber of Commerce's 40 Under 40 award. He has spent his career at the intersection of storytelling and strategy, and is motivated by the belief that great education deserves great marketing.