Tracy Price

Tracy Price is the Web & Digital Experience Manager for the Pamplin College of Business at Virginia Tech. She leads the college's web and digital experience strategy, overseeing the planning, development, governance, and continuous improvement of Pamplin's digital presence. Working collaboratively with faculty, staff, and university partners, she ensures the college's websites and digital platforms are accessible, user-centered, and aligned with Virginia Tech's brand and strategic priorities.

A lifelong resident of Blacksburg, Tracy has been part of the Virginia Tech community for more than two decades. She began her career at the university in 2001 as a web producer in the College of Agriculture and Life Sciences before spending more than a decade in Student Affairs, where she expanded her expertise in web communications, content strategy, and digital engagement. Since joining Pamplin in 2018, she has led initiatives that enhance the college's digital presence, improve content governance, and create engaging online experiences that showcase Pamplin's academic programs, research, students, faculty, and alumni.

Tracy is passionate about creating digital experiences that are intuitive, inclusive, and accessible to all users. She enjoys partnering with colleagues across the college to transform complex information into meaningful online experiences that help prospective students, current students, alumni, corporate partners, and other audiences connect with Pamplin.