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  • Article Item
    Marketing grad takes a leap, lands dream gig , article

    “If I didn’t take that big leap of faith, I don’t think I would be where I am today,” Melinda Tran explained. Where she is today, specifically, is at Facebook. Based in Silicon Valley, she works in content marketing, specializing in media partnerships. “I work closely with external media partners to help them develop audiences on our platforms,” she said.

    Date: Jul 30, 2019
  • Article Item
    Pamplin's management undergraduate degree ranked No. 6 , article

    Great Business Schools, an organization dedicated to matching prospective business students to the right business school, has ranked the Department of Management’s undergraduate degree No. 6 in its “25 Best Business Bachelor’s Degrees for 2020.”

    Date: Jul 24, 2019
  • Article Item
    MSBA-BA students solve real-world problems for real-world companies , article

    For those participating in the Masters of Science in Business Administration with a concentration in Business Analytics (MSBA-BA) program, the final hurdle to overcome prior to graduation is the capstone project. A distinctive feature of the MSBA-BA program, the capstone project requires “teams of interdisciplinary students to solve a real-world problem provided by various corporate sponsors,” according to Mike Flint, director of the Center for Business Intelligence and Analytics (CBIA), home to the MSBA-BA program.

    Date: Jul 19, 2019
  • Article Item
    Job satisfaction related to life satisfaction, no matter the culture, professor finds , article

    In 2001, Virginia Tech Real Estate Professor of Marketing Joseph Sirgy released his groundbreaking Quality of Work Life Scale (QWLS), which, using a specially developed mathematical formula, puts a numeric value to how well an employee’s needs are being met by his or her employer. His most recent research – published earlier this year – showed that the QWLS is a valid and reliable metric no matter the cultural background of the person studied. By extension, the study also showed that there is little in the way of cultural difference in the relationship between job satisfaction and life satisfaction; job satisfaction spills over to life satisfaction for employees across a wide range of cultures and countries.

    Date: Jul 16, 2019
  • Article Item
    Sarah Stein wins best paper award for developing a new learning resource on analytics , article

    Students entering the accounting profession today must be more proficient in data analytics. Now, they can hone their skills with the help of an award-winning paper.

    Date: Jul 15, 2019
  • Article Item
    Mehul Sanghani: Innovation Campus is 'Rising Tide' that will Benefit all of Virginia , article

    When Amazon announced it would build a new headquarters in the National Landing area of Arlington, Virginia, Mehul Sanghani had every reason to be concerned — but wasn’t.

    Date: Jul 11, 2019
  • Article Item
    Rajesh Bagchi appointed marketing department head in the Pamplin College of Business , article

    Rajesh Bagchi has been appointed head of the Department of Marketing in the Pamplin College of Business.

    Date: Jul 10, 2019
  • Article Item
    Adam Kendrick named Outstanding Recent Alumnus for College of Liberal Arts and Human Sciences , article

    Adam Kendrick’s workplace is often a circus — literally. But as a former HokieBird used to entertaining a stadium filled with Virginia Tech fans, he is undaunted by having to cue clowns, signal crew members to bring up spotlights, and ensure acrobats are properly placed.

    Date: Jul 02, 2019