Pamplin Brand Center

The reasons for having a brand guide

• Establishing a distinct brand through Pamplin encourages the pillar of innovation when it comes to the future of Pamplin as well as the rest of Virginia Tech.
• This will encourage the process of Virginia Tech being a leader within the business community and becoming a globally recognized brand
• Being a distinct product of Virginia Tech, Pamplin’s use of branding moves the college up in the hierarchy of education.
• Branding within Pamplin creates an atmosphere of individuality amongst the college and encouraging others to constantly move forward.