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Pamplin Brand Center

Pamplin Brand Center

Photo sprint, spring 2017.

The reasons for having a brand guide

  • Establishing a distinct brand through Pamplin encourages the pillar of innovation when it comes to the future of Pamplin as well as the rest of Virginia Tech.
  • This will encourage the process of Virginia Tech being a leader within the business community and becoming a globally recognized brand
  • Being a distinct product of Virginia Tech, Pamplin’s use of branding moves the college up in the hierarchy of education.
  • Branding within Pamplin creates an atmosphere of individuality amongst the college and encouraging others to constantly move forward.

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