Pamplin Brand Center

Pamplin Brand Center

Photo sprint, spring 2017.

Why do we have brand guidelines?

When you say “brand,” most immediately think about logos or an identity system. But a brand of an organization is much more – it’s an entire structure, the images, primary messaging, and way of thinking for any organization. Pamplin College of Business has continued to update our identity brand standards to ensure a consistent “look” and style for consistent references in the marketplace. Consistency among all units of Virginia Tech and Pamplin ensures a solid brand and solidifies name recognition, a fundamental element of institutional positioning. We strive to uphold this brand, or image perception of the Pamplin College of Business, and continually inform and engage our audiences about the Pamplin brand in an increasingly diverse and competitive higher-education marketplace.

It is important that Pamplin project an image of excellence and cohesiveness to all of our many audiences. The logo and official university names have registered trademark protection, and any use of the logo or official university names other than those prescribed in this manual is prohibited, regardless of funding sources. Alterations to the specifications outlined in this manual are prohibited without the consent of the Office of University Relations. The style guide section describes specific rules and usages to be followed by authors and editors of general communication products. Adhering to these standards will help ensure that communications from every department, and office speak with a clear and uniform voice that best represents the image and brand of Pamplin. Journal articles, research papers, proposals, technical reports, or other specialized documents may require style standards different from those presented here.

The reasons for having a brand guide

  • Establishing a distinct brand through Pamplin encourages the pillar of innovation when it comes to the future of Pamplin as well as the rest of Virginia Tech.
  • This will encourage the process of Virginia Tech being a leader within the business community and becoming a globally recognized brand
  • Being a distinct product of Virginia Tech, Pamplin’s use of branding moves the college up in the hierarchy of education.
  • Branding within Pamplin creates an atmosphere of individuality amongst the college and encouraging others to constantly move forward.