Rajesh Bagchi

Rajesh Bagchi is the R.B. Pamplin Professor of Marketing and Associate Dean for Research, Graduate Programs, and Centers at the Pamplin College of Business, Virginia Tech. Rajesh studies how consumers can be nudged into making better decisions for themselves and for societal well-being. His research lies at the intersection of several fields, including marketing, psychology, economics, finance, and education. Rajesh’s research encompasses the entire gamut of consumer decision-making—from information processing, to making a purchase, to post-purchase evaluations.

Rajesh’s research has been published in several journals such as the Journal of Consumer Psychology, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Marketing Research. Rajesh serves as Co-Editor for the Journal of Consumer Psychology and has served as an Associate Editor for several journals, including  the Journal of Consumer Research. Rajesh is consistently ranked among the Top 30 most productive scholars worldwide and is the recipient of several prestigious awards, including the Society for Consumer Psychology’s Early Career Award in 2015, and was named as a Marketing Science Institute Young Scholar in 2013 and Scholar in 2021.

Rajesh teaches Integrated Marketing Communications, Marketing Analytics, Marketing Research, and Judgment and Decision-making.