December

Pamplin pride does not stop after graduation. Graduates of the Pamplin College of Business are characterized by their appreciative generosity and strong connection to their alma mater. This is the fabric of the Pamplin Society, to promote, support, and improve the college that has dutifully served them– the Pamplin College of Business.

Pamplin faculty members Janine Hiller and Linda Oldham discussed privacy, security, and data analytics curriculum (or education) at the CISO Executive Summit in Washington, D.C., in November. In her presentation, Hiller, a professor of business law, focused on the “complexity around the regulatory and ethical aspects of privacy and how they intersect with data and cybersecurity that challenge today’s privacy conceptions, including health analytics, mobile devices, and the ubiquitous collection and storage of data.” She led the audience in a discussion framed by the following questions, “What are the evolving security and regulatory concerns around data and predictive analytics? How are privacy and cybersecurity management frameworks converging? What do major court and administrative cases foreshadow?

The marketing department and Coca-Cola teamed up to host Season 2 of the Barracuda Bowl at Virginia Tech in November. The student competition challenged undergraduate marketing majors to create a social media activation campaign on the Virginia Tech campus to build brand love for Coca-Cola. Students were given a budget by Coca-Cola and a limit of five minutes to present their campaign.