Brand Visual Style

The visual standards for publications and all other media ensure that communications from Pamplin speak with a clear and uniform voice that best represents the image and brand of Pamplin.

Use of the Pamplin logo
Use of Pamplin Teal as a primary accent color in addition to the Virginia Tech Maroon and Orange
Predominance of sans-serif fonts, both for headlines and body text
Primary photography focusing on the environment of the subjects shown with hands-on interaction.
A contemporary uncluttered design with liberal use of white space and a color palette that reflects a forward looking approach
A flexible grid design that organizes information using type treatment and visible grid lines to underscore the dynamic innovative, results-driven nature of the university
All Pamplin marketing materials and ads should use the official Pamplin logo
Incorporate new brand graphic elements and diagonal photo masks & blocks.

For more information on Virginia Tech’s Branding policies please visit

https://www.branding.unirel.vt.edu