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Brian R. Wells

The Hotel Roanoke & Conference Center
  • General Manager

Brian Wells brings 25 years of exemplary leadership experience as general manager and has experience in food and beverage and within property operations to his new position at The Hotel Roanoke & Conference Center Curio. He was most recently general manager for the Hilton Durham near Duke University located in Durham, North Carolina. During his tenure there, the hotel received numerous awards of excellence from the Hilton, TripAdvisor, and Interstate Hotels.

During Brian’s career much of his experience was in New England in a variety of locales. He has been a hotel General Manager for boutique hotels, large city center properties, a university hotel & conference center, and a private executive conference center for a Fortune 100 company. Community involvement and promoting tourism has always been a focus to develop hotel business, and to positively impact small businesses in the region.


Mr. Well’s ties to the communities where he has lived and worked run deep. He recently served as a volunteer photographer for Sara P. Duke Gardens – Durham NC. In a previous position, he was the President and 5 year Executive Board Member of the Windham Region Chamber of Commerce. He also served as a Board Member of The Last Green Valley – a National Heritage Corridor. Additionally, he was appointed to the Joint Use Committee, the Conference Partners Committee, and the Family Weekend Committee at the University of Connecticut.

In the Roanoke region he is on the Executive Committee for Downtown Roanoke Inc, he has received the Tourism Excellence Award from Visit Virginia’s Blue Ridge, he is also a volunteer as a regularly contributing photographer for the Nation Park Service for the Blue Ridge Parkway.

Since joining the Hotel Roanoke the property has received the Connie Award, F&B Excellence Award, Award of Excellence, and Commercial Team of the Year from Hilton Worldwide.  The property also regained the Four Diamond status from AAA after rebranding to Curio.