Madan aspires to use her research to help people live better, more fulfilling, and more sustainable lives. Her work explores consumers’ lay beliefs in domains such as personality, happiness, and appearance and how these beliefs shape behaviors toward consequential issues, such as accepting refugees, paying environment-friendly taxes, advocating for wage equality, and willingness to buy imperfect produce.

Madan was a post-doctoral scholar at Columbia Business School. Her industry experience includes work at Unilever and Castrol/BP, where she held national and global-level marketing roles across multiple countries, with responsibility for profit and loss. In her last role, she developed new products and global advertising campaigns for the world’s largest soap brand.

She has received recognitions for research and teaching as well as for her industry work.

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