Shilpa Somraj’s research is at the intersection of marketing strategy and inter-firm relationships. In her current work, she seeks to understand how the fundamental differences between an initial public offering (IPO) issuing firm and its alliance partners impact IPO outcomes. In other areas of her work, she examines the impact of inter-firm relationships and social media strategies on firm performance.
Somraj is currently developing and teaching hands-on and practical case-study driven courses to support the proposed AI minor. She also teaches marketing analytics and research. She is passionate about talking to students about the impact of technology and big data on marketing.
She has nearly a decade-long industry experience in various IT-related and leadership roles in the U.S. and India. Somraj has worked for clients in banking (FirstData, JPMorgan), healthcare (United Health), and travel (Travelocity) sectors. During her time in the industry, she earned several certifications from SAS, IBM, and Sun Microsystems.